Quaker Oats is a famous brand name of products made from oat grains. The food has ingredients that are helpful to improve the health conditions of consumers. Researches proved that the products have soluble fiber, which lowers the level of cholesterol in the blood. Aside from these, Quaker Oats prevent the risk of heart related diseases. Because of the nutritional value of the products, many consumers purchase the breakfast cereals. To know more about this trademark, it is best to start with the history of Quaker Oats.
Who invented Quaker Oats? The brand name was found and was registered by entrepreneurs William Heston and Henry Seymour to the U.S. Patent Office on September 4, 1877. Henry Cowell acquired Quaker Mill Company from Henry Seymour in 1881 and got the right to manufacture and sell products bearing the trademark. After a year, an advertisement for Quaker Oats was released in America. The products were offered in cereal boxes in 1885.
Henry Cowell decided to merge with other milling companies in the United States in 1888 and the American Cereal Company was established. The firm released trial sizes and small boxes of oat products. To promote the products, the company gave samples to the residents of Portland in Oregon. The promotional strategy was applied in the other parts of the country.
The executives of American Cereal Company established the Quaker Oats Company in New Jersey in 1901. The firm released oat products in round boxes in 1915. During the last months of the year, it introduced special or premium oat breakfast cereals. To enhance the sales of the firm, it introduced a variant of oat cereal named as the Quaker Quick Oats in the 1920s. The popularity of the products improved when Food and Drug Authority head Herbert Hoover suggested the use of oats to consumers during the Second World War.
Additional Information and Other Important Details
In order to improve the income of the Quaker Oats Company, it released variants of oat breakfast cereals. These include the Cap’n Crunch, the Life Cereal, the Quisp as well as the Mother’s Natural Foods. The other variations are the Quaker Oatmeal Squares, Quaker Toasted Oatmeal and the King Vitamin.
Aside from breakfast cereals, the company also offered snacks like the Quaker Rice Cakes and Chewy Granola Bars. To improve its market, mixes such as the Pasta Roni, Rice a Roni and Near East were offered by the firm to consumers worldwide.