Who Invented Cheerios?

Who Invented Cheerios?

Cheerios refers to a famous brand name or trademark of breakfast cereal available in the commercial market. In the United States, the brand name is produced as well as marketed by General Mills. However, in some countries like Great Britain, it is offered under the Nestle trademark of Cereal Partners. In order to promote the product, several advertisements were introduced by Cereal Partners and General Mills in the past decades. Some of the popular advertisements for the cereal are The Cheerios Kid in the mid 1950s, Just Cheeri-yodel in the 1970s and The Peanuts Gang in the 1980s. To know more about this merchandise, it is best to identify the person behind the creation of Cheerios.

History of the Product

Who invented Cheerios? General Mills employee Lester Borchadt has the credit for the creation of the breakfast cereal. The product was created in 1941 and it was introduced to the public as Cheeri Oats. General Mills received complaints from another firm that used the same brand name. To resolve the issue, the company decided to change the name of the merchandise to Cheerios in 1945.

At the time that the merchandise was offered to the public, many consumers became interested with the product because it is the original ready-to-eat oat breakfast. Cheerios was first offered to the consumers at Golden Valley in Minnesota. To improve the sales from the product, the firm introduced a mascot of a cartoon character named Cheeri O’Leary.

Additional Information and Other Important Details

The product became an instant hit when it was released in the international market. In Ireland and England, Cheerios has four oat colors as well as five grains, namely rice, wheat, barley, oat and maize. To improve the sales of General Mills, it offered variants of the product like the Honey Nut, the Frosted Cheerios, the MultiGrain Cheerios and the Yogurt Burst. Aside from these variations, consumers can also find other variations such as the Banana Nut, the Berry Burst, the Apple Cinnamon, Berry Burst and Oat Cluster Crunch. Most of the variants of the cereal were launched in the late 1970s.

When it comes to the nutritional value, consumers have nothing to worry because the cereal is very healthy. It has dietary fiber that is essential to prevent constipation and to improve digestion. Other nutrients that can be found in the food are iron, vitamin C, vitamin A and calcium. Aside from these, the product has potassium, protein and sodium. Above all, the breakfast cereal is proven to be helpful in lowering blood cholesterol level as well as prevent the risk of heart disease.

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