Who Invented the Strawberry Shortcake Doll?

Do you remember those cute dolls from the 80s with a dessert-themed name and clothing to match? Those were days the Strawberry Shortcake doll rose in popularity. But who invented the Strawberry Shortcake doll anyway? And who thought of even creating some of the doll’s friends and pets?

A Cartoon Character Born in the Greeting Card Department

If you’re thinking that the original creations started with the making of the dolls, that was not actually what happened then.

You see, before the days Strawberry Shortcake was manufactured as a doll, it was Muriel Fahrion who invented the Strawberry Shortcake doll’s original design together with the character’s cat named Custard. This was done in 1977 when Fahrion worked at American Greetings at the Juvenile and Humorous card department as an illustrator for greeting cards.

This design was shown to Bernie Loomis who was working in General Mills. After that, the design was granted as a licensing entity and Fahrion went on to creating more characters for American Greetings.

The other characters included in the Strawberry Shortcake collection later emerged when Cindy Moyer Patton and Janet Jones collaborated in designing more characters to add with the original design of Strawberry Shortcake.

A story line, profiles on each character’s personality, and a common philosophy was then added by the editor, Lyn Edwards and the American Greetings’ group.

Delicious Names that Anyone can Remember

The Strawberry Shortcake line of characters all had particular names resembling delicious desserts. They also come with their own fruit- or dessert-named pet.

It would be easy to remember the names of the characters since the cartoon characters wore appropriate clothing to match. The hair of the all the charaters was also scented with their own paricular dessert-themed names.

The storyline showed that these cute characters stayed in Strawberryland, which is a magical world where they play and have fun.

From Mere Characters in Greeting Cards for Girls to a Collection of Dolls

Because of the popularity of these characters, Kenner Products took the idea of these creations further by introducing the very first collection of dolls based from the Strawberry Shortcake line. Led by the Strawberry Shortcake doll, the other classic characters included in the collection are: Blueberry Muffin, Strawberry Shortcake’s best friend, Apple Dumplin’ and Huckleberry Pie.

Clamor of the Dolls Rose to Impressive Heights

When the dolls hit the stands, around twenty five million dolls were sold plus thirty five million doll accessories. Since the dolls became famous, some merchandise were made in their name and those included records, toys, children’s clothing, and books – where a lot of these sold like hotcakes during the 80s.

However, the first editions of the Strawberry Shortcake doll didn’t include the doll’s pet, Custard. But there was a comb for the doll, a special thank you card and envelope included in the box.

The first few dolls that were manufactured had flat hands. Later in the manufacture of those first collections in 1980, it was changed to curved hands probably because of easier handling or for a more attractive look.

Nowadays, the Strawberry Shortcake line is now coming back with better styles and looks. Thanks to Fahrion who invented the Strawberry Shortcake doll designs for greeting cards during yesteryears, these attractive and popular card designs had found its way to the toy department and is now enjoying a comeback.

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