Mcdonalds is one of the leading and largest hamburger fast food chains in the world. According to reports, 47 million customers visit franchises of the food service provider daily. The restaurant serves various items like chicken products, cheeseburgers, hamburger, milk shakes and soft drinks. To enhance its sales, the food service provider also added healthy foods in its menu including a vegetable salad as well as wraps. The corporation started in 1940 in the United States. To know more about the restaurant, it is best to identify the people behind the development and success of Mcdonalds.
History of the Fast Food Chain
Who invented Mcdonalds? Mac and Dick Macdonald developed the concept for the fast food chain in 1940 when they moved their small hotdog stand from the Monrovia Airport to the 14th and E Street at the U.S. Route 66 in San Bernadino, California. At this time, the most popular and in-demand product that they sell is hamburger. After eight years, the brothers changed the menu and introduced the Speedee Service System in their restaurant. The system gave them advantage over other diners in the area because they prepare the burgers before customers ordered the products.
In 1953, Mac and Dick Macdonald arranged with Neil Fox to franchise the restaurant. The first franchise of the restaurant was opened in Phoenix, Arizona. During the same year, the second and third franchises of Mcdonalds were opened in Saginaw, Michigan as well as in Downey, California, respectively.
In 1955, entrepreneur Ray Kroc arranged with the brothers to open the Mcdonalds Systems Inc. He opened the ninth franchise of the fast food chain at Des Plaines in Illinois on April 15, 1955. The improvement in the sales continued until in 1958, the company sold its 100 millionth hamburger. A year after, the 100th franchise opened at Fond du Lac in Wisconsin.
To enhance the performance of the restaurant, Kroc launched the food service provider’s first billboard advertisement in 1959. The company was renamed to Mcdonalds Corporation in 1960. The success of continued and in 1963, it was able to sell its 100 billionth hamburger. At the same year, the company opened the 500th franchise at Toledo in Ohio.
The first franchise of the restaurant outside the U.S. was opened in 1967 at Richmond in British Columbia. To attract consumers, it added tasty dishes in the menu such as the Egg McMuffin, the Quarter Pounder and the Chicken McNuggets. The expansion of the company continued in the 1990s and the 2000s, opening franchises in the different regions of the world including South Africa.